Peyton Ball is the Digital Marketing Manager for the School of Humanities at Rice University, where she leads the strategic development, execution, and optimization of the school’s digital footprint. With a proven track record in higher education marketing, Peyton specializes in driving brand awareness, prospective student recruitment, and academic storytelling across multi-channel digital ecosystems--managing comprehensive campaigns that encompass search engine optimization (SEO), content marketing, social media strategy, and targeted digital advertising.

Before stepping into this role, Peyton served as the Assistant Director of Communications within Rice University’s Center for Civic Leadership (CCL), managing the development and execution of community-oriented communications initiatives.

A collaborative and thoughtful leader, Peyton excels at bridging the gap between creative storytelling and technical marketing execution. She holds degrees in Professional Writing and Rhetoric and Film and Digital Media from Baylor University. She is also a Certified Professional Marketer, recognized jointly by the Digital Marketing Institute and American Marketing Association.