Alexcia Perez is a Communication and Marketing Specialist with the Rice Office of STEM Engagement (R-STEM), where she leads the development and execution of strategic communications, creative content, and digital marketing initiatives that support the organization’s mission and expand engagement with STEM communities. She specializes in storytelling through multimedia, combining marketing strategy, graphic design, photography, videography, and digital communications to create impactful content across multiple platforms.
In her role at R-STEM, Alexcia develops and implements digital and print communication strategies, creates brand-aligned marketing materials, and manages the production of creative assets including graphics, photography, video content, social media campaigns, newsletters, promotional materials, and web content. She captures and produces visual stories that highlight programs, events, students, and community impact while maintaining a consistent brand identity across digital channels.
Alexcia also supports the organization’s digital presence through social media management, website content development, audience engagement, and performance analysis. By using data insights and communication metrics, she helps inform marketing strategies, strengthen outreach efforts, and grow online communities. Her work blends creativity and strategy to connect audiences with meaningful stories and opportunities in STEM.
Before joining Rice University, Alexcia served as a Digital Communications Specialist for the Harris County Medical Society, where she managed digital content, online communications, and engagement initiatives. She also worked as a Social Media Content Creator for Bizopia Full Service Digital Marketing Agency, developing multimedia content and digital strategies for clients across various industries.
Alexcia earned her Bachelor of Arts in Radio, Television, and Film from Texas Southern University in 2021. With a foundation in filmmaking, visual storytelling, and digital media production, she brings a unique perspective to communications by creating content that informs, inspires, and builds meaningful connections between organizations and their communities.