Carrie Potter is a financial planner and business advisor to professional athletes, women, and small businesses including non-profit organizations. Prior to launching The Carrie Potter Group in 2006, Potter was Vice President of PMG Sports and Entertainment in Washington, DC. Carrie created and teaches a course in Sport Finance at Rice University. As a Certified Financial Planner™ and Registered Investment Advisor, her expertise is in designing and implementing financial plans and business strategies; financial statement analysis; pooled investment vehicles; non-profit financial management; and financial workshops. Potter earned an MBA & BBA from The George Washington University in Washington, DC.

Carrie is the founding Chapter President of WISE (Women in Sports and Events) Houston, which is the leading resource and voice for professional women in the business of sports and events. She also serves on the Board of Directors of the Mercy Education System of the Americas; The George Washington University School of Business; The Jensen Project; the Advisory Council, Former Board Chair and VP of Finance of the Houston Area Women's Center; former Board Chair and Treasurer of Texas Executive Women (TEW). She has been recognized as the HAWC Community Advocate; Women Who Mean Business in Finance and 40 Under 40 by the Houston Business Journal; WISE Woman of Inspiration; FHPW Woman of Excellence; Houston's 50 Most Influential Women; STEAM Role Model and a TEW Woman on the Move.