Apple Portrait

Responsibilities:

- Brand and marketing strategy for the School of Engineering
- Primary writer and project manager for all School of Engineering marketing collateral, including digital, print, photo and video
- Administrative oversight for marketing and communications budget
- Oversight and purchase of paid media
- Oversight of all web and social channels for School of Engineering and nine departments
- Oversight of and content creation for engineering facility digital signage
- Production and distribution of Message from the Dean newsletter (22 editions/year)
- Production and distribution of SoE external newsletter (4 editions/year)
- Editor of Rice Engineering Magazine
- Purchase, oversight and distribution of School of Engineering merchandise
- Direct management of communications team, including digital marketing specialist, writer, graphic designer and web developer

Before joining Rice in 2018, Apple worked for Aquinas College in Grand Rapids, Mich., where he had served since 2016 as associate vice president for communications, marketing and public relations. He graduated from Grand Valley State University in Grand Rapids with a B.S. in broadcasting in 2000 and an M.S. in communications in 2003. From 2002 to 2012, Apple worked for FOX 17 in Grand Rapids, leaving as an investigative news reporter, where he earned an Emmy in 2003 and was nominated for another in 2012. After his time as a journalist he also served as director of communications for the Catholic Diocese of Grand Rapids.
 

Education

B.S. Broadcasting, 2000

M.S. Communication, 2003

Honors & Awards

Michigan Emmy, 2003, Continuing Coverage No Time Limit, “Gangs in Grand Rapids”

Michigan Emmy nomination, 2011, Investigative Report, “Morton House”

American Marketing Association (Houston) Crystal Award, 2019, Magazine - Single Edition, “Rice Engineering Magazine”

WMPRSA PRoof Award, 2017 (Gold), Website, “Aquinas College Website”

WMPRSA PRoof Award, 2017 (Silver), Media Relations, “Translation and Interpretation Degree”

WMPRSA PR Newcomer of the Year 2014

Sierra Club of Michigan Environmental Journalism Award (Broadcast), 2006, “CAFOs in Michigan”